How We Work?
Identify an Issue as per need and benefit of Society
Example Making a Telecenter, School, Rehabilition Center, Training Institute, Information Center, Temple, Water reservior, Small Bridge, Road, Cold store, Health Clinic etc
Issue Evaluation team
Fund must be the only hurdle for the solution Of the issue. Issue Should add facilities to general people and help the needy
The fixed budget required is Identified and A timeline is defined
Example If the issue is making a school in a village, the cost may be Rs 10,00,000 and the timeline to collect fund may be set to 2 months
Inform all Partners about the Issue and Respective team will coordinate with each Partner to get their involvement
The Major partners 1. Advertisers: For their CSR and their Products Promo 2. INGOs, NGOs, Social Clubs, Volunteers, DONOR Agencies 3. Telecom Operators 4. Respective Division of Government 5. MEDIA
Media Co-ordination Team
Make FM jingles, TV Scroll Ads, Press Releases, News Coverage, Coordinate with Reporters and Media, TVCs, Tweets, Facebook Sharing, Flyers, Posters and other Online and Offline Campaigns informing people about SMS fund Raiser
Business House Co-ordination Team
Include SMS Fund raiser info in Existing Ads and Campaigns of Business Houses. Also Include their products info in SMS reply message as Ads. Coordinate with Media team. Promote the Cause as well as Business house's products.
Donor Agencies and Government Co-ordination Team
Work Closely with end users and people related to issue and encourage them to spread the format to send SMS to raise fund. Seek support from Donor Agencies, INGOs, NGOs, Supporters and Government. Submit Proposals and Reports to respective organizations.
Use Sparrow SMS Application and Coordinate with Telecom Operators. Monitor the Fund and check reply of each SMS accordingly. Spread about the SMS format on Websites and Social Networking Sites and Online Media.
Overall Management Team
Overall Marketing, Monitoring and Evaluation Check New Issue and Partners in Pipeline